I began my photography studies while living in Switzerland at the Kunstgewerbeschule in Zurich. I left Switzerland and returned to the United States. After much hard work and perseverance, I opened my photography studio in San Francisco. For the next 15 years, I worked as a national fine art and advertising photographer shooting campaigns for clients such as Sony, AT&T, Visa, Calvin Klein, Marriott Hotels among others. My work was the inspiration for the Dove Campaign on Real Women, Real Beauty, which was shown in the United States and throughout the world. About eight years ago, I traveled throughout the coastal towns of the Costa Brava in Spain where I developed my current body of work entitled Dreamscapes. I moved my photography studio to West Palm Beach, Florida in 2004 in order to continue focusing solely on my fine art work. My photography work has received the following awards, Artoteque Biennial Contemporary Art Award of Excellence, International Color Awards Photography Masters Cup, Women in Photography International, and Hasselblad Lurzer’s International Screenings Award. My work has been exhibited at Stephen Wirtz Gallery, San Francisco, San Francisco Museum of Modern Art, Art London, England, Galerie Mark Hachem, Paris/New York, Toronto International Art Fair, Art Palm Beach, Art Miami, and Miami International Art Fair, for which one of my photographs was chosen as the image to represent the Art Fair worldwide. My photography work is in the permanent collection of the Patricia & Phillip Frost Art Museum, Miami.
Kunstgewerbeschule, Zurich, Switzerland
The Dreamscapes Series were inspired by my travels to the Mediterranean coastal towns of Spain. I found that photographing in the impressionistic style causes the viewer to see the entire image with its palette of colors, form & light creating a mood, an emotion. I want to convey to the viewer that the world we see in front of us is part of a larger reality and what appears to be clear and in focus is only our perception. “Cheryl Maeder is one of those rare talents that seems to effortlessly combine painting and photography into an engaging visual statement. She balances realism with a soft-focused whisper of faded color, creating her works with a sprinkle of magic that leaves the viewer in a dreamy state. Part color field painter, part impressionist and part abstractionist, Maeder allows us to bring back our own nebulous memories of people and places through her photo postcard-like compositions, which are pushed to the edge of recognizability.” Bruce Helander is an Artist, Editor-in-Chief of the Art Economist and contributor of Art News Magazine.
2011 Art London 2011, London, England Art Greenwich, 2011, Greenwich, CT Galerie Mark Hachem, Beirut, Lebanon, Group Show titled “Retro-Active” LMNT Gallery, Exhibition entitled “What Appears To Be”, Miami, Fl. Curated by