ArtStar: How did you get started in the art printing business? Are you an artist yourself?
Aleks: Absolutely not. My painting skills approach that of a 10yr old and drawing is only incrementally better, so seriously NO, definitely NOT an artist. I do love woodworking, but if you consider the countless “in-progress” (read: never gonna finish) woodworking projects that I’m working on, I’m not sure if that qualifies. Photography is a big love of mine as well, and I do like to get out and shoot whatever/whenever possible, especially if it can be turned into a road trip.
As for getting started in art printing, it’s not very sexy I suppose but in a previous life I was a partner at a Discovery and Trial Presentation Services company where I technically got my start in wide format printing. This wasn’t fine art printing by any means but we utilized similar equipment and I was able to cut my teeth by printing trial presentation artwork for clients and learning digital capture techniques. Fast forward to 2005 when a good friend approached me about helping him build a company that would serve both as a marketplace for art shoppers as well as a platform for emerging artists. I jumped at the chance, and we went on to build Imagekind.com. It was there that I really learned about things like proper image preparation, substrates, why pigment ink is better, colorimetry and most importantly how to build a color managed workflow.
Artstar: Why are ArtStar prints gallery quality prints?
Aleks: Well for a number of reasons. The most obvious reason of course is the content and quality of subject matter on ArtStar. But beyond that, ArtStar prints are gallery quality prints for three very simple reasons:
Very high image quality standard such as clarity, color and resolution. [ArtStar] makes it easy for us to make beautiful prints!
Quality of materials and substrates used for ArtStar prints.
Sophisticated prodution techniques/equipment & expert execution.