LIMITED EDITION SCULPTURE BLTC: LMAO*
Edie Nadelhaft’s Better Living Thru Chemistry is a limited edition sculptures series consisting of candy-colored glass and mixed media capsule- shaped objects. Each pill is festooned with text messages, social media iconography and the language of pop psychology. Inspired in equal parts by the ubiquitous presence of social media in contemporary culture and the simultaneous rise of direct - to - consumer pharmaceutical marketing. The work pokes fun at the alternately amusing and depressing correlations between the two phenomena as both are enlisted to oversimplify the human condition and expedite contentment through a familiar cocktail of instant gratification and seductive packaging.
Edie Nadelhaft is a New York-based painter and mixed media artist whose work has been widely exhibited at museums, art fairs and galleries. Ms. Nadelhaft studied painting and art history at the School of the Museum of Fine Arts in Boston and S.U.N.Y. Purchase. She received her BFA with Honors from The Massachusetts College of Art & Design.
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