"Raised on a hearty diet of TV and movies, photography was a natural way to approach life and work. I grew up in Hollywood, lived in Spain, worked a lot, shot a ton of film. Came back to live in San Francisco, finished school, then opened the first digital photo studio in the city. Never shot any more film. I specialized in food photography, worked for an impressive list of clients, won awards, and became recognized for a unique 'playful' style with subjects. I approach every subject with curiosity and a sense of humor juxtaposing food and common everyday items in unexpected ways to illustrate an idea, product, or story."- Matthew Carden